The National Account

Fair, independent reporting and common sense news.

FEATURED

After our inquiry, Labor changed its secret "news" account

Nov 5, 2026

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1 min read

After our inquiry, Labor changed its secret "news" account

When is news news, and when is news just PR?

Archie Milligan

Unpacking one of Australia's biggest marketing disasters

Nov 4, 2026

•

1 min read

Unpacking one of Australia's biggest marketing disasters

What happened to iSnack 2.0?

Archie Milligan

THE LATEST

Nov 5, 2026

•

1 min read

After our inquiry, Labor changed its secret "news" account

When is news news, and when is news just PR?

Nov 4, 2026

•

1 min read

Unpacking one of Australia's biggest marketing disasters

What happened to iSnack 2.0?

Nov 4, 2026

•

1 min read

When the music stopped in Vic, everyone got a chair

A messy process has seen Labor, the Liberals, One Nation and the Greens all invited to a TV debate.

Nov 4, 2026

•

1 min read

Newsletter: iSnack 2.0

Plus: Labor's "news" accounts.

Nov 3, 2026

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1 min read

Could balcony solar finally give people in apartments a chance to cut power bills?

Western Australia has started consultation on a safety standard for the plug-in panels.

Could balcony solar finally give people in apartments a chance to cut power bills?

Western Australia has started consultation on a safety standard for the plug-in panels.

Newsletter: Mysterious Maltese media

Plus: Could we see plug-in solar in Australia?

The curious case of the Australian media company registered in Malta

The Daily Official half a million followers, no named journalists and owners with almost no public footprint.

How Clive Palmer spends his play money on robo-dinosaurs and a new Titanic

The ship was meant to set sail a decade ago.

Newsletter: Titanic II

Plus: Dan Repacholi's socials.

Social media review #4: Hunter MP Dan Repacholi

Beards, beers and men’s health. Does the Labor MP know his audience?

Climate misinformation inquiry added to Labor’s pile of unanswered reports

A response was due by June 24.

Why is the algorithm opt-in, but gambling ads are not?

When SBS tried opt-out for betting commercials, one percent of viewers used it.

The National Account
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Fair, independent reporting and common sense news.

The National Account

FEATURED

After our inquiry, Labor changed its secret "news" account

Unpacking one of Australia's biggest marketing disasters

THE LATEST

After our inquiry, Labor changed its secret "news" account

Unpacking one of Australia's biggest marketing disasters