The National Account

Fair, independent reporting and common sense news.

FEATURED

Labor’s strategy for beating the Liberals: talk up One Nation

Oct 27, 2026

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1 min read

Labor’s strategy for beating the Liberals: talk up One Nation

Political genius? Or a hugely risky gamble?

Archie Milligan

Better Victoria has spent nearly $150,000 on Facebook ads. Who’s behind it?

Oct 23, 2026

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1 min read

Better Victoria has spent nearly $150,000 on Facebook ads. Who’s behind it?

The page has 25 followers, but its ads have clocked up tens of thousands of views.

Archie Milligan

THE LATEST

Oct 29, 2026

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1 min read

Climate misinformation inquiry added to Labor’s pile of unanswered reports

A response was due by June 24.

Oct 29, 2026

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1 min read

Why is the algorithm opt-in, but gambling ads are not?

When SBS tried opt-out for betting commercials, one percent of viewers used it.

Oct 29, 2026

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1 min read

Why do Australian runners poo in public?

The National Account is not sh*t-stirring, this is a serious matter.

Oct 28, 2026

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1 min read

Newsletter: Are they scared?

Plus: The overdue response

Oct 27, 2026

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1 min read

Labor’s strategy for beating the Liberals: talk up One Nation

Political genius? Or a hugely risky gamble?

Labor’s strategy for beating the Liberals: talk up One Nation

Political genius? Or a hugely risky gamble?

Newsletter: 3D chess

Labor's approach to One Nation.

Looking at the time a WA politician was caught sniffing a colleague’s chair

On the nose: The National Account unpacks the life and times of controversial Troy Buswell.

Better Victoria has spent nearly $150,000 on Facebook ads. Who’s behind it?

The page has 25 followers, but its ads have clocked up tens of thousands of views.

Newsletter: Chair sniffing

Plus: The government's cigarette ad problem

Australian political history: Bonk Ban explained

Malcolm Turnbull had to tell his ministers to stop sleeping with their staff. Here’s how it went down.

Foxtel was slapped for airing a cigarette logo on a classic car while Facebook runs tobacco ads freely.

Will we ever see consistent enforcement of Australia’s tobacco ad laws?

Social media review #3: Senator Jacqui Lambie

Does the Tassie pollie's "authentic" style translate to Insta and Facebook?

The National Account
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Fair, independent reporting and common sense news.

The National Account

FEATURED

Labor’s strategy for beating the Liberals: talk up One Nation

Better Victoria has spent nearly $150,000 on Facebook ads. Who’s behind it?

THE LATEST

Climate misinformation inquiry added to Labor’s pile of unanswered reports