The ACCC says Australia's biggest supermarket raised prices, waited weeks, then called the result a "discount."
The National Account’s Archie Milligan explains the story, the court case, and what Woolworths could be forced to pay:
Australia's consumer watchdog is accusing the supermarket giant of inflating prices before labelling them as discounted. Woolworths denies it.

Apr 21, 2026
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1 min read

The ACCC says Australia's biggest supermarket raised prices, waited weeks, then called the result a "discount."
The National Account’s Archie Milligan explains the story, the court case, and what Woolworths could be forced to pay: