⏱️This edition of the National Account’s newsletter is a four-minute read.
👋 G’day everyone, Archie here.
Today we’re looking at one of Australian’s biggest marketing disasters, the news accounts run by the Labor Party and an update on the Victorian leaders’ debate.
Let’s get into it 🗞️.
We are all definitely not enjoying the new iSnack 2.0
🗣️ Why did they say that?
In 2009, Kraft asked Australians to name a new Vegemite and cream cheese spread, then dropped the winning name, iSnack 2.0, just days later following a wave of public backlash, in one of the country’s most infamous marketing blunders.
For my full rundown check out today’s video:
Ben + Jess + Warren + Ellen
News24 and the Herald Sun will host a People’s Forum on November 17 with Premier Ben Carroll, Liberal leader Jess Wilson, One Nation’s leader Warren Pickering and Greens leader Ellen Sandell.
Carroll refused to debate unless Pickering was included. Wilson held out, then changed her mind on Saturday and demanded the Greens be involved. Confused?
🗞️ Labor makes changes after we make inquiries
The Labor Party is running Instagram accounts in NSW and Victoria that look and post like news outlets, and there are no rules stopping political parties from doing it.
The NSW account, newsnsw, described itself as “news from the NSW Government”. When we asked who was behind it, the government confirmed its involvement.
Curiously, about 30 minutes later, the account’s bio was updated to say it was authorised by the Australian Labor Party.
The Victorian account, Vicnewstoday, already carried Labor’s authorisation.
The National Account’s Archie Milligan has the rundown:
When you come across a new “news” account, do you ever check the bio or who its run by?
And if you’re a Victorian, will you be watching the debate? Was it the right call to have four leaders involved, or does it get a little messy?
Let me know your thoughts.
I’ll be back on Friday.
Cheers, Archie