⏱️This edition of the National Account’s newsletter is a three-minute read.
👋 G’day everyone, Archie here.
Just a quick newsletter for you today, taking a look at the massive increase in “protein products” on our shelves, and the consequent price of protein powder exploding.
Let’s get some gains 💪
For any price, once they go up, it’s basically very hard for them to come down.
🗣️ Why did he say that?
Australians are paying more for protein powder because global demand for whey, a by-product of cheese-making, has outstripped supply. A University of Sydney expert says prices are unlikely to fall.
Gym-goers, high-protein snacks and weight-loss drugs like Ozempic have all driven up demand.
Australia doesn’t produce enough of the specialised whey used in protein powder and relies heavily on imports from the US, where a trade fight with Canada is adding further pressure on prices.
For my full rundown check out today’s video:
Thanks for catching up with me. I’ve got some exciting stories lined-up for you this week, so stay tuned 👋
I’ll be back on Wednesday.
Cheers, Archie