⏱️This edition of the National Account’s newsletter is a five-minute read.
👋 G’day everyone, Archie here.
We're not journalists. We don't do journalism. We're not a media, I guess, organisation in the traditional sense. So don't treat us like one and don't treat our sources like one.
🗣️ Why did he say that?
This week I had the pleasure of sitting down with the team behind an Instagram account that, I won’t lie, more often than not gets a chuckle out of me: Toilet Paper Australia.
Admins Raushaan Seychell and Caitlin Lannoy give me the rundown on how the account started, how they verify what they post, why they refuse to take money from political parties, and whether they think they're actually changing anyone's mind.
Watch the full interview below:
But they’re not journalists 📝
The TPA team are among the “new media“ content creators I’ve spoken to who, despite their work, refuse the title “journalist“.
Punter’s Politics would be another — and Cheek Media’s Hannah Ferguson rejects the title as well.
As someone who is a journalist, I don’t think what they do isn’t that dissimilar to me at all. I mean, both TPA and Cheek are going to the Federal Budget lockup next week.
So what do they call themselves? I give the rundown below:
Thanks for catching up with me. I hope you enjoyed this issue, and I’d love to hear your thoughts. Just reply to this email and I’ll be on the other side 👋
I’ll be back on Monday.
Cheers, Archie.